Cookies are files with a small amount of data, which may include an anonymous unique
identifier. Cookies are sent to your browser from a website and stored on your computer’s hard
drive.
We use “cookies” to collect information. You can instruct your browser to refuse all cookies
or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not
be able to use some options of our Service. In order to receive more detailed information about
cookies, please review our Cookie Policy.
7. ADVERTISING
We use advertising to fund our Services and to make our games available for free. We offer
our Games for free or at low cost and in order to do that we need to share information we collect
from you with our third-party advertising partners. As a safeguard to protect your privacy, we
only store personal information temporarily. The information collected helps us to improve our
website and Games and – at the same time – keep our Games free for a wide player base.
As a European-based company, when you use our Games, we rely on our legitimate interest to
show advertisements to you. The legal basis to show ads is the legitimate interest in accordance
with the European data protection requirements under Art. 6 para. 1 lit. f GDPR, which we
evaluated together with our data protection officer.
Before sharing any information with our advertising partners for the purposes of personalized
advertising, we always ask for your consent, given when you press accept at relevant button at
loading of the Game. The purpose is to improve our Games and provide the player with more
relevant ads. We allow our advertising partners to show personalized ads to you only if you
have pressed ACCEPT in relevant pop-up window and so consented to the sharing of your
personal information for the purposes of personalized advertising. Our advertising partners use
different technologies for the purposes of personalized advertising that process your personal
information in different ways, so please review their data processing practices before you
ACCEPT to show you personalized ads at loading of the Game.
The legal basis to show personalized ads is consent in accordance with the European data
protection requirements under Art. 6 para. 1 lit. a GDPR. In addition, a data processing
agreements were concluded with external ad technology providers networks in accordance with
the requirements of Art. 28 GDPR. We also ensure that our external service providers are
committed to a high level of data protection by concluding data protection agreements.
You have an option to withdraw your consent to sharing your personal information for the
purposes of personalized advertising at all times. You can withdraw your consent by going to
the Game settings and clicking the terms & Privacy button therein, in section ‘Personalized
Ads Consent Withdrawal’ of the Privacy Policy you will be able to manage your preferences
by choosing to which advertising you would like to get. When you decide to withdraw your
consent or if you do not provide your consent, you may still see the same number of ads on
your mobile device; however, these ads may be less relevant because they won’t be based on
topics you like, your interest, behavior, demographics, etc. Our advertising partners may
continue to show you ads based on the content of the application you are using.